57
plastic belt
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$23.87avg listing price — sweet spot $15–$100
Growth
Great+97.3%90-day search growth — must beat 0% to launch
Price range
Great$8.92–$65.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,614.2avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$61K$61K/yr · 150K searches