40
plain trucker hat
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$16.94avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Price range
Okay$7.65–$184.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,276avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$55K$55K/yr · 186K searches
Brand share
Bad98%top-5 brand share — brand-locked demand