40
pinocchio nose
Skip itPrices mostly outside the sweet spot ($5.64–$12.82) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great374.82avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.37avg listing price — sweet spot $15–$100
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Market size
Bad$19K$19K/yr · 49K searches
Price range
Bad$5.64–$12.82cheapest to priciest tracked listing — scored on the share inside $15–$100