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pink y2k sunglasses
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Brand share
Great55%top-5 brand share — no brand owns this niche
Growth
Great+61.9%90-day search growth — must beat 0% to launch
Review moat
Good720.59avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.27avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.77–$18.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad8.4%return rate — above 5% kills the launch gate
Market size
Bad$32K$32K/yr · 45K searches