41
pink sweatpants
Skip itSoft demand (-56.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.64avg listing price — sweet spot $15–$100
Price range
Great$14.08–$60.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Okay2,600.24avg incumbent reviews — the moat a new listing must climb
Market size
Bad$49K$49K/yr · 572K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-56.9%90-day search growth — must beat 0% to launch
Returns
Bad13.4%return rate — above 5% kills the launch gate
Signals High Returns