30
pink shoe laces
Skip itPrices mostly outside the sweet spot ($4.00–$7.88) — this niche doesn't clear our bar today.
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,103.37avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Avg price
Bad$5.94avg listing price — sweet spot $15–$100
Market size
Bad$65K$65K/yr · 289K searches
Price range
Bad$4.00–$7.88cheapest to priciest tracked listing — scored on the share inside $15–$100