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pink shirt
Worth a lookShows a fragmented shelf (top 5 take 7% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Competition
Incredible7%top-5 click share — an open shelf
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$15.63avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.01–$33.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$567K$567K/yr · 4.9M searches
Review moat
Okay3,905.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad9.4%return rate — above 5% kills the launch gate