40
pink scrunch socks
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good623.32avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.25avg listing price — sweet spot $15–$100
Price range
Bad$6.40–$16.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-28.3%90-day search growth — must beat 0% to launch
Market size
Bad$20K$20K/yr · 25K searches