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pink leggings
Skip itSoft demand (-46.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$17.82avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.12–$31.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$173K$173K/yr · 835K searches
Review moat
Okay3,952.71avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad10.7%return rate — above 5% kills the launch gate
Growth
Bad-46.4%90-day search growth — must beat 0% to launch
Signals High Returns