32
pink leg warmers
Skip itSoft demand (-38.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,569.44avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.04avg listing price — sweet spot $15–$100
Market size
Bad$90K$90K/yr · 243K searches
Price range
Bad$4.72–$17.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad9.8%return rate — above 5% kills the launch gate
Growth
Bad-38.4%90-day search growth — must beat 0% to launch