50
pink football socks
Worth a lookShows a fragmented shelf (top 5 take 31% of clicks), but a small market ($32K/yr) keeps it on the watch list.
Competition
Great31%top-5 click share — an open shelf
Growth
Great+81.0%90-day search growth — must beat 0% to launch
Price range
Great$5.93–$48.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Good$14.93avg listing price — sweet spot $15–$100
Review moat
Okay2,217.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.6%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$32K$32K/yr · 202K searches