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pink boa
Skip itSoft demand (-22.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Good793avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Good$6.15–$25.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.60avg listing price — sweet spot $15–$100
Market size
Okay$141K$141K/yr · 290K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-22.2%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Returns
Bad8.2%return rate — above 5% kills the launch gate