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pink beret
Skip itSoft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,072.79avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.79avg listing price — sweet spot $15–$100
Price range
Bad$6.81–$16.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$33K$33K/yr · 53K searches
Growth
Bad-50.6%90-day search growth — must beat 0% to launch
Returns
Bad11.9%return rate — above 5% kills the launch gate