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50

pink athletic skirt

Worth a look

Shows a fragmented shelf (top 5 take 16% of clicks), but high returns (15.4%) keeps it on the watch list.

Market size 14Growth 74Conversion 15Competition 96Returns 0Price range 80Avg price 90Brand share 54Review moat 48Quality gap 45

Competition

Incredible16%

top-5 click share — an open shelf

Avg price

Great$21.03

avg listing price — sweet spot $15–$100

Price range

Great$9.56–$37.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+58.4%

90-day search growth — must beat 0% to launch

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,658.35

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$55K

$55K/yr · 221K searches

Returns

Bad15.4%

return rate — above 5% kills the launch gate

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