60
pink and orange dress
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Avg price
Incredible$33.58avg listing price — sweet spot $15–$100
Growth
Great+97.2%90-day search growth — must beat 0% to launch
Price range
Great$11.34–$102.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay1,621.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad$76K$76K/yr · 1.3M searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad21.2%return rate — above 5% kills the launch gate