35
pilot watch
Skip itPricing outside the sweet spot ($928.13 avg) — this niche doesn't clear our bar today.
Market size
Good$633K$633K/yr · 1.7M searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,363.39avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.1%return rate — above 5% kills the launch gate
Brand share
Bad91%top-5 brand share — brand-locked demand
Price range
Bad$26.87–$3476.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad$928.13avg listing price — sweet spot $15–$100