40
pilot wallet
Skip itSoft demand (-5.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$37.27avg listing price — sweet spot $15–$100
Price range
Great$10.13–$65.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good992.05avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$96K$96K/yr · 52K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-5.3%90-day search growth — must beat 0% to launch