50
pilot gifts
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great$18.38avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$6.85–$47.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good973.24avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Market size
Okay$107K$107K/yr · 507K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale