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pikachu ears
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Review moat
Great319.27avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.67avg listing price — sweet spot $15–$100
Price range
Good$7.86–$27.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf
Returns
Bad7.2%return rate — above 5% kills the launch gate
Market size
Bad$25K$25K/yr · 51K searches