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pig ears costume
Skip itSoft demand (-25.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great193.31avg incumbent reviews — the moat a new listing must climb
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.77avg listing price — sweet spot $15–$100
Price range
Okay$5.51–$20.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$80K$80K/yr · 144K searches
Returns
Bad7.0%return rate — above 5% kills the launch gate
Growth
Bad-25.8%90-day search growth — must beat 0% to launch