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pig costume
Skip itHigh returns (9.9%) — this niche doesn't clear our bar today.
Avg price
Great$21.03avg listing price — sweet spot $15–$100
Price range
Great$8.10–$37.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good740.3avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$156K$156K/yr · 284K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Returns
Bad9.9%return rate — above 5% kills the launch gate
Signals High Returns