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piercing retainer
Skip itPrices mostly outside the sweet spot ($6.08–$10.08) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,614.43avg incumbent reviews — the moat a new listing must climb
Market size
Okay$203K$203K/yr · 348K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$8.82avg listing price — sweet spot $15–$100
Price range
Bad$6.08–$10.08cheapest to priciest tracked listing — scored on the share inside $15–$100