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pierce the veil shirt
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Review moat
Great107.21avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$25.40avg listing price — sweet spot $15–$100
Price range
Incredible$15.07–$31.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Returns
Okay3.4%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$58K$58K/yr · 167K searches
Brand share
Bad98%top-5 brand share — brand-locked demand