50
petal and pup dress
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but high returns (36.6%) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$60.86avg listing price — sweet spot $15–$100
Review moat
Good607.48avg incumbent reviews — the moat a new listing must climb
Price range
Good$22.70–$143.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Good+22.3%90-day search growth — must beat 0% to launch
Market size
Bad$35K$35K/yr · 811K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad36.6%return rate — above 5% kills the launch gate