46
periwinkle tie
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+114.7%90-day search growth — must beat 0% to launch
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$6.78–$26.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.99avg listing price — sweet spot $15–$100
Review moat
Okay2,840.64avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad8.7%return rate — above 5% kills the launch gate
Market size
Bad$16K$16K/yr · 49K searches