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percy jackson costume
Skip itSoft demand (-33.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great204.38avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.27avg listing price — sweet spot $15–$100
Price range
Good$11.56–$24.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$79K$79K/yr · 408K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.4%90-day search growth — must beat 0% to launch