31
pennywise wig
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Price range
Incredible$16.38–$25.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great163.45avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.35avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.0%90-day search growth — must beat 0% to launch
Returns
Bad10.3%return rate — above 5% kills the launch gate
Market size
Bad$11K$11K/yr · 55K searches