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patagonia shorts
Worth a lookShows demand growing +118.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+118.4%90-day search growth — must beat 0% to launch
Avg price
Incredible$23.76avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$9.50–$58.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,542.69avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 588K searches
Returns
Bad9.2%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale