56
pasties rave
Worth a lookShows no brand lock-in (top 5 brands take 53% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great53%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.46–$30.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.59avg listing price — sweet spot $15–$100
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,181.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$84K$84K/yr · 215K searches
Signals No Dominant Brand