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parrot costume

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High returns (10.8%) — this niche doesn't clear our bar today.

Market size 28Growth 29Conversion 39Competition 55Returns 4Price range 85Avg price 95Brand share 69Review moat 69Quality gap 68

Avg price

Incredible$27.18

avg listing price — sweet spot $15–$100

Price range

Great$5.86–$77.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Good749.53

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Growth

Okay+3.0%

90-day search growth — must beat 0% to launch

Market size

Okay$118K

$118K/yr · 138K searches

Returns

Bad10.8%

return rate — above 5% kills the launch gate

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