37
pants chain
Skip itPrices mostly outside the sweet spot ($5.16–$13.97) — this niche doesn't clear our bar today.
Review moat
Good666.07avg incumbent reviews — the moat a new listing must climb
Market size
Good$392K$392K/yr · 1.3M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.91avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Returns
Bad6.6%return rate — above 5% kills the launch gate
Price range
Bad$5.16–$13.97cheapest to priciest tracked listing — scored on the share inside $15–$100