34
panda ears
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Review moat
Good719.19avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.02avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.08–$18.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$23K$23K/yr · 55K searches