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paddys irish pub shirt
Skip itSoft demand (-70.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great151.54avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.32avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good$5.97–$27.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 49K searches
Growth
Bad-70.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier