50
padded shoulder strap
Worth a lookShows a sweet-spot price point ($15.05 avg), but a small market ($82K/yr) keeps it on the watch list.
Avg price
Great$15.05avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good780avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.98–$28.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Market size
Bad$82K$82K/yr · 116K searches