50
padded heel socks
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but a small market ($35K/yr) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$19.54avg listing price — sweet spot $15–$100
Price range
Great$6.03–$63.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,284.44avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 127K searches