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packing cubes
Launch itA $11.3M/yr market growing +24.4% this quarter with returns at 3.3% — clears our launch bar.
Market size
Incredible$11.3M$11.3M/yr · 13.9M searches
Avg price
Great$22.36avg listing price — sweet spot $15–$100
Price range
Great$10.20–$55.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.4%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad15,488.68avg incumbent reviews — the moat a new listing must climb