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packers shirt
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but weak search conversion (1.4%) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$22.65avg listing price — sweet spot $15–$100
Price range
Great$9.60–$36.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good1,135.28avg incumbent reviews — the moat a new listing must climb
Growth
Good+30.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad$86K$86K/yr · 265K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale