33
packers beanie
Skip itSoft demand (-87.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.52avg listing price — sweet spot $15–$100
Price range
Great$11.62–$36.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good568.33avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 91K searches
Growth
Bad-87.4%90-day search growth — must beat 0% to launch