38
ozzy osbourne wig
Skip itA concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.
Review moat
Great109.33avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$23.24avg listing price — sweet spot $15–$100
Price range
Incredible$20.00–$31.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Bad$65K$65K/yr · 33K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Returns
Bad7.6%return rate — above 5% kills the launch gate
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf