40
over the calf socks for women
Skip itSoft demand (-47.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$14.16avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$8.42–$24.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,755.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$9K$9K/yr · 19K searches
Growth
Bad-47.1%90-day search growth — must beat 0% to launch