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orange tracksuit
Skip itSoft demand (-39.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.49avg listing price — sweet spot $15–$100
Price range
Incredible$18.30–$53.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great22%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good569.35avg incumbent reviews — the moat a new listing must climb
Market size
Bad$54K$54K/yr · 292K searches
Returns
Bad9.5%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.5%90-day search growth — must beat 0% to launch