45
orange tie
Skip itHigh returns (7.9%) — this niche doesn't clear our bar today.
Growth
Good+57.4%90-day search growth — must beat 0% to launch
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.39avg listing price — sweet spot $15–$100
Price range
Good$6.41–$24.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$128K$128K/yr · 209K searches
Review moat
Okay3,713.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad7.9%return rate — above 5% kills the launch gate
Signals High Returns