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orange ski mask
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.29avg listing price — sweet spot $15–$100
Price range
Okay$3.55–$24.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,619avg incumbent reviews — the moat a new listing must climb
Growth
Bad-36.2%90-day search growth — must beat 0% to launch
Market size
Bad$20K$20K/yr · 51K searches