55
orange scarf
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a small market ($100K/yr) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Price range
Great$5.01–$52.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+46.5%90-day search growth — must beat 0% to launch
Review moat
Good1,183.32avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.58avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Okay$100K$100K/yr · 262K searches