53
orange polo
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a small market ($24K/yr) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great$19.31avg listing price — sweet spot $15–$100
Growth
Great+84.8%90-day search growth — must beat 0% to launch
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great$5.81–$44.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,264.02avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad8.2%return rate — above 5% kills the launch gate
Market size
Bad$24K$24K/yr · 112K searches