38
orange boa
Skip itHigh returns (9.4%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Good872.36avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$6.82–$22.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.13avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$104K$104K/yr · 192K searches
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Returns
Bad9.4%return rate — above 5% kills the launch gate