60
orange bathing suit
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Growth
Incredible+130.4%90-day search growth — must beat 0% to launch
Avg price
Incredible$27.44avg listing price — sweet spot $15–$100
Price range
Great$6.64–$54.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,525.43avg incumbent reviews — the moat a new listing must climb
Market size
Bad$41K$41K/yr · 324K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad15.7%return rate — above 5% kills the launch gate