54
onesies
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$21.93avg listing price — sweet spot $15–$100
Price range
Great$8.01–$74.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$961K$961K/yr · 6.0M searches
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad18,048.9avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale