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52

one shoulder sports bra

Worth a look

Shows a fragmented shelf (top 5 take 26% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Market size 9Growth 44Conversion 7Competition 89Returns 15Price range 88Avg price 88Brand share 77Review moat 68Quality gap 86

Competition

Great26%

top-5 click share — an open shelf

Avg price

Great$20.12

avg listing price — sweet spot $15–$100

Price range

Great$13.79–$28.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Good792.66

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+14.9%

90-day search growth — must beat 0% to launch

Returns

Bad7.7%

return rate — above 5% kills the launch gate

Market size

Bad$37K

$37K/yr · 357K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

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