36
one piece beanie
Skip itSoft demand (-55.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.60avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$9.48–$29.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay1,850.21avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$32K$32K/yr · 28K searches
Growth
Bad-55.3%90-day search growth — must beat 0% to launch